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Vision Mission Values Aims

At Apples and Snakes our vision is to lead the poetry revolution, creating artistic and social change through the power of spoken word.

Mission Statement

  • Apples and Snakes stretches the boundaries of poetry in education and performance, by inspiring participation and giving voice to a diverse range of spoken word artists.

Core Values

    Create, Pioneer, Nurture, Involve, Collaborate

Strategic Aims

  • Create the environment and opportunities for spoken word to flourish.
  • Pioneer spoken word in performance, participation and place.
  • Nurture spoken word artists at all stages of their career.
  • Involve more people in spoken word as artists, audiences and participants.
  • Collaborate with a wide range of partners regionally, nationally and internationally.

Artistic Outcomes

  • The creation of groundbreaking, diverse work including live performance, artist development, participation and digital content that helps to broaden people’s understanding of what spoken word is and can be.
  • Cross artform and cross sector collaborations that push spoken word into new directions, enabling a diverse range of spoken word artists to develop their practice and stretch their own boundaries.
  • The emergence of a digital strand to the creative programme, with artists using new technologies to enhance, inform and distribute their work.
  • Increased international working that provides high-profile performance platforms and development opportunities for spoken word artists.


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